Answers

Phrased the way sellers ask them. Where a capability is partial, the answer says so — that honesty is the product.

Getting started

• What is AutoPPC, and what does it actually do? AutoPPC prepares weekly Amazon ads reviews on your rules, with Why on each recommendation and seller-approved exports for US and Canada.
• Is AutoPPC the same as an Amazon auto campaign? No. AutoPPC is optimization software; an Amazon auto campaign is one Sponsored Products targeting type.
• What do I need to connect to get started? Connect Amazon Ads for a US or Canada profile. Product costs support margin targets; seller total sales enable true TACOS.
• What permissions does AutoPPC get on my Amazon account? Amazon OAuth connects your chosen profiles. AutoPPC reads reports and account state; you upload approved changes yourself.
• How long does setup take? Connect your profile, let the initial sync finish, then confirm targets and account context. Sync time varies by account.
• Why does it need my total sales figure? True TACOS is ad spend divided by total sales for the same market, currency and dates. Ad reports alone cannot supply it.
• Does it work for Sponsored Brands or Sponsored Display?partial AutoPPC optimizes Sponsored Products only. Available Sponsored Brands and Display spend can inform reporting, not optimization.
• Does it handle more than one marketplace? Amazon US and Canada, Sponsored Products, always together. CAD and USD are never blended.
• What if I already use another PPC tool or an agency? Run AutoPPC read-only alongside for a few weeks and compare what it finds before switching.
• What is an Amazon Ads MCP server? An Amazon Ads MCP server exposes tools to an AI assistant. Read, write and workflow capabilities depend on the server and permissions.
• Can I automate my Amazon PPC with Claude? Yes, supported Claude and connector setups can run recurring analysis and take actions. Their tools and safeguards determine the scope.
• I already have an Amazon MCP connector. Why this? AutoPPC connects your AI to staged recommendations and their evidence, rather than leaving it to invent the bidding method.

Why did it recommend this?

• Why is it suggesting I negate this search term? It has enough clicks — at your own conversion rate — to make zero orders meaningful, and no variant of it converts anywhere.
• Why won't it negate this obviously terrible term? Almost always the family check — some variant of that phrase has orders somewhere in your account.
• Why did it cut the bid on a keyword that's making sales? It's converting, but above your target — the sales cost more than you said you'd pay.
• Why did it raise a bid on a keyword with a high ACOS? Usually because the bid was set too low relative to what the keyword actually earns per click.
• Why are there so many (or so few) recommendations this week? Volume follows evidence. First runs are large; steady-state weeks are small, and that's the goal.
• Why didn't it do anything about my worst campaign? Check three things: hands-off status, whether it's inside a settle window, and whether a gate held it.
• Why is it raising a budget instead of a bid? The campaign is hitting its daily cap while beating target — it's profitable and switching itself off.
• Why is this proposal marked "needs your judgment"? It's a strategic trade-off the engine won't make alone. It arrives un-ticked on purpose.
• Why did it propose a harvest and a negative for the same term? A paired source block waits for the new exact to serve and must never block its destination.
• Why are the recommendations so different between my marketplaces? Different competition, prices, conversion rates and evidence windows — they're separate markets.
• Why does one marketplace use a longer window than the other? Lower volume needs more days to reach the same confidence. Amazon caps search-term lookback near 95 days.
• What does it mean when a proposal is "held"? A gate stopped it. The row says which one and what would clear it.

Reviewing and approving

• Do I have to look at every single row? No. Most weeks are a bulk approve on the clean sections plus a look at the few flagged rows.
• What's the difference between Later and Reject? Later saves an action for later. Reject records a durable decision about that action.
• What if I disagree with a recommendation? Reject it. That decision is durable, and your decisions always outrank the engine.
• Can I change a proposal before approving it? Some parts — match type and harvest destination. Not the calculated values.
• How long should a weekly review take? A few minutes once you have a rhythm. The first one takes longer because it clears a backlog.
• What happens if I skip a week? Nothing breaks. Proposals recompute on fresh evidence next run rather than piling up stale.

Getting changes onto Amazon

• How do I actually get approved changes onto Amazon? Download the bulk files and upload them in Seller Central. Nothing downloads automatically.
• How do I upload a bulk file to Amazon? Open Bulk operations in the Amazon Ads console, upload the reviewed file, and inspect Amazon’s processing report for errors.
• What if some rows fail to upload? AutoPPC catches it on the next pull and returns those rows to your queue rather than counting them applied.
• Can AutoPPC apply changes to Amazon directly?partial No. Direct Amazon API apply is unavailable in the beta. Approved changes are delivered as bulk files you upload.
• How do I undo a change? Use the matching reverse file for supported prior settings, after checking for later account changes.
• What if I make changes in Seller Central myself? Fine. AutoPPC detects them on the next pull, records them, and works from actual live state.

Did it work?

• How do I know if this is actually working? Track settled efficiency and business results, then check whether approved changes landed and how they were evaluated.
• I lowered bids and my ACOS went UP. What happened? Check revenue per click, attribution maturity and changes in traffic mix. A lower bid does not guarantee lower ACOS.
• How long before I see results? Delivery can change quickly; evaluation needs mature attribution and comparable data. There is no fixed results deadline.
• What does "verified" mean on a change? The next data pull confirmed the change actually exists on Amazon. Not that it worked.
• What does "kept" mean? Five days after landing, with attribution settled, the change looked right and stayed.
• Why was one of my changes reverted? At day five it was doing more harm than good. A reverted change is the system working, not failing.
• How much am I actually saving? Impact shows verified, still-live changes only. The queue's estimate is a forecast, not a result.

Settings and strategy

• What target ACOS should I set? Start below break-even if you're optimising for profit; at or above it if you're buying rank.
• Which intensity should I choose? Balanced unless you have a specific reason. It's the default for good reasons.
• Do I need campaign groups? If your products have meaningfully different margins, yes. Otherwise the account default is fine.
• Should I change settings between runs? Change them deliberately and infrequently. Constant tuning makes results unattributable.
• How do I stop AutoPPC touching a specific campaign? Mark it hands-off. It will be monitored and reported on, but never proposed against.
• Do I need to enter my product costs?partial Usable product economics support margin-derived targets. Inventory evidence is a separate requirement for stock-dependent decisions.
• How often does it run, and can I run it on demand? Scheduled optimization reviews are separate from nightly refreshes and provisional hourly metrics.
• How do I stop it proposing something ever again? Reject the row. That's scoped to the item, type and direction, and persists.

Safety and control

• Does AutoPPC change my Amazon account by itself? No. Reviews stop at Review. You approve changes, then upload the files; a later pull verifies what landed.
• What can't AutoPPC do, even if I ask it to? A fixed list of invariants — enforced in the engine, not switchable in settings.
• What if AutoPPC makes a mistake? Upload the reverse file. Every change ships with its undo, generated before the change.
• Which AI can I connect, and what can it do? Your AI reads and explains your account. Rules calculate bids; approval stays with you.
• What happens if AutoPPC goes down? Existing Amazon campaigns keep running at their current settings. AutoPPC analysis, alerts and fresh exports may be delayed.

Account, data and billing

• Is my account data safe? Isolated per customer, encrypted credentials, private storage. Amazon access is revocable by you at any time.
• What does “beta price” mean? AutoPPC is US$99/month in beta, monthly only, with a 30-day money-back guarantee.
• Can I export my data? Yes. Change history, impact summaries and every run's files are exportable at any time.
• What happens if I cancel? Your Amazon account keeps running exactly as it is. Nothing is rolled back or switched off.