What do I need to connect to get started?
Required: an eligible Amazon Advertising profile, connected through Amazon's official OAuth. You choose the profiles to include. Current optimization covers Sponsored Products in the US and Canada.
For business-level reporting: supply total sales for the same marketplace, currency and date window. Advertising reports contain ad-attributed revenue, so they cannot supply the denominator for true TACOS by themselves.
For margin-based targets: supply product costs, selling prices and the relevant fee inputs, with campaign-to-product-group mappings. Missing or incomplete economics can prevent margin-derived targets from being ready; manual targets remain a separate choice. Inventory-dependent recommendations also require adequate inventory evidence. See how targets are set.