How long does setup take?
Connecting Amazon and choosing an eligible profile is a short setup step. The initial backfill requests up to 95 days of available history and runs in the background. Completion depends on Amazon's report processing, account size and data availability.
Then confirm your targets, campaign-group mappings and any brand terms or campaigns you want protected. Margin-based targets need usable product economics. Missing inputs are shown so you can complete them before relying on the affected recommendations.
A free audit covers one advertiser profile and one full engine run, with only part of its findings revealed. Ongoing schedules, approval and export require a paid plan. Beta access and report readiness are separate from the time you spend filling in setup.