Why is this proposal marked "needs your judgment"?

Some decisions depend on things the advertising data cannot see. Bidding on a competitor's product page is the clearest example: it can be highly effective, and whether you want that fight depends on your brand position, your supplier relationships, and your appetite for their response.

AutoPPC identifies these, shows the evidence, and stops. They arrive un-ticked and are excluded from approve all, so you cannot accept one by sweeping through the queue.

There is no penalty for leaving them. They will be offered again next run.