Learn
Amazon PPC, explained by the software that runs it.
Practical Amazon Sponsored Products guides from AutoPPC Inc. Learn how to review bids, audit search terms and choose PPC software. Worked examples use fictional data; product guidance states what AutoPPC supports today.
Guides
How to set a bid, when to negate, what advertising is actually worth, and the weekly routine that beats sporadic intensity.
10 guides → 02Answers
The questions sellers actually ask — why a converting keyword got cut, what happens if you skip a week, what the software will not do.
60 answers → 03Glossary
Every term this field overloads, defined once: ACOS versus TACOS, earned CPC, the family check, provenance, settle windows.
87 terms →Choosing software or checking your account?
Start here
- 01 How to set an Amazon bid The arithmetic, the four situations, and the mistakes that cost the most 6 min
- 02 Harvesting and negating search terms How to promote what works, block what doesn't, and avoid killing a term that was quietly earning 6 min
- 03 ACOS vs TACOS on Amazon What each metric measures, and what neither can prove 5 min
- 04 Campaign structure that makes bidding possible Discovery and conversion layers, why averages hide winners, and how to group without over-engineering 5 min
- 05 Budgets and placements — the two levers most people ignore A profitable campaign switching itself off every evening, and why cutting bids made your ACOS worse 5 min
- 06 A weekly routine that actually works What to do each week, what to leave alone, and why doing less more consistently beats doing more sporadically 5 min
- 07 How to choose Amazon PPC software Compare the workflow you will actually operate 7 min
- 08 An Amazon PPC audit you can act on From report checks to a reviewable change list 6 min
- 09 A worked Amazon PPC audit example Three decisions, with the evidence left in 5 min
- 10 How the AutoPPC safeguards work Four catches before the next change 3 min
Popular Amazon PPC definitions
- → ACOS Ad spend divided by ad-attributed sales, expressed as a percentage. A measure of advertising efficiency. Definition
- → TACOS Ad spend divided by total sales for the same dates, scope and currency. It is not a direct measure of profit or causation. Definition
- → Auto campaign An Amazon Sponsored Products campaign using automatic targeting. Amazon matches the advertised product to relevant searches and products. Definition
- → Daily budget The most a campaign can spend in a day. When it caps, your ads stop showing. Definition
- → CVR Attributed orders divided by clicks, expressed as a percentage. Compare like-for-like reports and settled date windows. Definition