AutoPPC / Compare / Helium 10 Ads
■ COMPARISON · SEP 10, 2026A broader seller suite. A focused PPC workflow.
Helium 10 Ads, previously Adtomic, sits inside a broader seller suite with advertising automation and AI tools. AutoPPC brings the recurring Sponsored Products workflow and your own connected AI into one focused product.
AutoPPC is in closed beta. Public vendor offers and our assessment are distinguished below; no comparative performance result is claimed.
If you already use Diamond’s research, listings and operations tools, keep their value in the comparison. AutoPPC is a separate purchase for sellers who prefer its deterministic proposals, evidence and approval workflow; it is not a replacement for the entire Helium 10 suite.
Compare the scope. Then the fee.
Primary sources reviewed September 10, 2026: Helium 10 pricing · Ads fee policy. Features and terms can change; confirm the plan and scope you need.
Prepared for you. Approved by you.
- Rules-based automation with manual bid and budget controls.
- Review the automation settings and manual controls available for your workflow.
- Confirm the change-history and recovery tools you need during evaluation.
- Fresh reports and saved rules prepare a weekly or biweekly run.
- Inspect the proposals and ask your own AI about their evidence.
- Approve the changes you want; export forward and undo files.
- Upload the approved file to Amazon. A later pull checks what landed.
Where the value comes from.
- If you will keep Diamond, compare AutoPPC against the incremental Ads fee, not the whole suite subscription.
- At $20k managed spend, 2% is $400/month on top of your existing subscription.
- Use the audit to judge whether AutoPPC’s preparation and review process justify a separate product.
Room to grow. A clear allowance.
The AutoPPC column includes Amazon US and Canada together, billed monthly.
Helium 10 examples use monthly Diamond at $359 plus 2% of the shown managed-profile spend. If you already keep Diamond, the additional Ads costs are $100, $400, $1,000 and $2,000 respectively. Annual Diamond billing changes the base. Figures exclude tax and ad spend. Compare fees in the same currency. AutoPPC includes Amazon US and Canada, together · up to $100k/month ad spend. Above that, check your account’s fit; there is no automatic price increase.
Fair questions. Straight answers.
No. You can keep research and listing tools while evaluating AutoPPC for Sponsored Products. Only count the costs you would actually remove as savings.
AutoPPC is $99 USD/month, beta: Amazon US and Canada, together · up to $100k/month ad spend. Monthly only, cancel anytime, with a 30-day money-back guarantee. Your price stays as long as your subscription does. The full dashboard, scheduled reviews, Why on every row, upload and undo files, and verification are included. The optional MCP connection is included; your AI subscription is separate.
Start with a free audit of one advertiser profile. It includes one run and read-only dashboard access for 14 days, with the top 35% of proposals revealed in each section. A paid plan reveals the rest and enables approval, export and scheduling. No Amazon changes are made by the audit.