Data through
The last day of data a run measured
The last day of Amazon data a run measured. The most recent days are trimmed until attribution settles.
Amazon does not attribute a sale the moment it happens. A click today can produce an order that shows up against it days later, so the last few days of any pull are systematically understated — every campaign looks worse than it was.
Reading those days as if they were finished is how good changes get reverted. AutoPPC trims them from its per-day inputs instead, and the date on this chip is where the retained evidence stops. The verification word beside it says whether those retained days reconcile to their ingest receipts; see Receipt coverage.
One honest limit: the search-term reports arrive from Amazon pre-summed over fixed windows and cannot be trimmed day by day. They carry the same lag inside them, which is part of why the Decision window is measured in weeks rather than days, and why a change is not judged until its Settle window closes.