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Things inside AutoPPC

Norm

A campaign's learned normal daily spend, used to spot anomalies.

By AutoPPC Inc.

Built from the campaign's own healthy history rather than a fixed threshold, so a campaign that normally spends $12/day and one that normally spends $400/day are each judged against themselves.

Norms drive spend alerts: 1.5× is a flag, 2× is an alarm. Restructuring events reset them, because a campaign that changed shape has no comparable history.