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Things inside AutoPPC

Invariant

A rule nobody can switch off — including us. Enforced in the engine, not the interface.

By AutoPPC Inc.

Settings are yours to tune. Invariants are not tunable by anyone, because switching them off would make AutoPPC capable of a category of mistake it should never be able to make.

Examples: never negate a term whose conversion family has orders; never re-enable something you paused yourself; never judge a change before its attribution window closes; never move a bid and a placement modifier on the same campaign in one run.

They are listed in full under Settings › What AutoPPC will never do.